Raise a Reader Campaign Launch 2015!

This September, the Comox Valley Echo, the Comox Valley Record, 97.3 The Eagle, the Comox Valley Lifelong Learning Association (CVLLA), the Adult Learning Centre and their many partners in literacy will highlight literacy and learning through the third annual Raise-a-Reader campaign.

The Raise-a-Reader campaign raises awareness of literacy as well as raises money for local literacy programs, resources, and services in the Comox Valley. Last year, through local sponsorship, donations, fundraisers, and the Raise-a-Reader Day exchange of the special edition newspapers for donations, the Comox Valley raised over $20000. The Ministry of Education leveraged these funds by approximately $10000 for a total of $30000. One hundred percent of these funds is directed to local literacy programs and activities in our community.

During the 2014-2015 school year, Raise-a-Reader funds enabled 42 families to freely participate in CVLLA’s Family Literacy Outreach program – a program designed to meet the literacy needs of both children and parents. One mom who attended the Waiting for the Bus Glacier View FLO program said: “the healthy meal makes me register for the program, but the people and the learning opportunities make me stay”. The program creates the time and space for parents to explore further education and job opportunities while their children engage in early childhood educational activities with educators. Alternatively, participants can work with computer and literacy facilitators to work on improving their computer, reading, or writing skills. The program is designed to meet participants needs.

Raise-a-Reader funds also supported getting good quality new and used books into the hands and homes of children, youth and adults. CVLLA distributed 3556 books this past year through book distribution events such as Books for Treats (Hallowe’en), Summer Reading Launches, Books for Babies, and Family Literacy Week. Take a book, leave a book libraries were also supported at Public Health Nursing, Glacier View Learning Centre, and the Linc.

Due to funds raised through the Raise-a-Reader campaign, the Adult Learning Centre offered financial literacy workshops and tutoring, computer literacy workshops and tutoring, and English as Second Language group classes. Over 100 adults were directly supported through workshops and tutoring to improve their literacy skills!

There are many ways to be involved in the Raise-a-Reader campaign. Sponsorship packages are available which include fantastic publicity through our media sponsors: Comox Valley Echo, Comox Valley Record and 97.3 The Eagle. You can also donate to the Raise-a-Reader campaign directly through the Raise-a-Reader website. Or you can participate in one or more of our three Raise-a-Reader September events.

The Raise-a-Reader campaign begins on “Throwback Thursday”, September 3rd, at the Prime Chophouse and Wine Bar between 5pm and 8pm. Come join us for dinner and music! Comox Valley’s own multi-instrumentalist Anela Kahiamore will be performing while you enjoy your meal. You can order off a special Raise-a-Reader menu and a portion of your meal cost will go directly to Raise-a-Reader.

On Raise-a-Reader Day, Wednesday, September 23rd, volunteers will be flipping pancakes for breakfast between 10am and 11am at the parking lot on 5th Street and England Avenue (former Comox Valley Echo parking lot). Breakfast is by donation. After breakfast, between 11am and 12pm, volunteers dressed in bright orange t-shirts will be handing out special literacy Black Press newspaper editions in downtown Courtenay, Cumberland and Comox, in exchange for a donation.

Put your thinking caps on, pick out your costume and recruit your teammates for an evening of fun for a cause. Join us on Thursday, September 24th from 6-10 p.m. for a fun and competitive evening of trivia at Prime Chophouse and Wine Bar.

For more information on Raise-a-Reader sponsorships or to purchase a table for Literacy is Life event, please contact Nazaneen Dizai. To donate to the Raise-a-Reader campaign online go to www.raiseareader.com/donate, and click on 'Comox Valley' under Fund/Designation. You can also mail in or drop off your donation at the Courtenay, Comox, or Cumberland libraries (cheques payable to “Comox Valley Lifelong Learning Association”).


For more information, please contact:

Danielle Hoogland

Literacy Outreach Coordinator

Comox Valley Lifelong Learning Association





Nazaneen Dizai

Raise-a-Reader Marketing and Community Engagement Consultant